The name is memorable
When brainstorming business name ideas, you want to choose a name that a consumer remembers for all the right reasons. A creative industry calls for a creative name such as ‘A Snip Above the Rest’ for a hairdressing salon or you may want to play on words such as ‘Bean Me Up Espresso’ for a coffee shop. However, for a business such as a lawyer or doctor, you may decide to keep the name more professional and more corporate sounding.
Choose a searchable name
In this internet savvy world, it is ideal to choose a name that has a domain name available and low competition on Search Engines. If you choose a catchy name that is similar to other businesses, you may find that your business name is buried in the search results even for your company name. The name should also be easy to spell and if possible, try and use a keyword. This works well for organisations such as the ‘Queensland Theatre Company’.
Choose a name with positive associations
A business name that is unsuitable for your industry or just plain inappropriate, distasteful or bordering on the offensive such as ‘Stiff Nipples Air Conditioning’ or just sounds like a rude word will reflect badly on your business. Many words have both denotation (literal meaning) and connotation (emotional meaning). Choose names that have positive associations and signify trust and authority.
Choose a name that won’t date
A name that may be fashionable here and now or have popular culture references may not be understood or relevant fifty years from now. When thinking about business name ideas, think of a name that is funky and fun if your industry allows for it but will also last the distance in the corporate world and won’t date. Your business name needs to grow and develop with your business (see below).
Make it easy to pronounce and spell
Unfortunately the reality is that if a customer cannot pronounce your name correctly, this may inhibit them from calling your business or using your services. It’s a barrier to sales that most companies do not need. However, there are always exceptions to the rule and a quirky company name such as ‘agent provocateur’ which sells lingerie and breaks a lot of the business name guidelines may enhance your business and add a certain savoir faire.